One of the most important occupations of the population was trade, concentrated in the hands of merchants, trading peasants and Bukharians. The basis of the Siberian market in the second half of the 19th century was fair trade. All fairs and celebrations in Siberia were divided according to the nature of trade, seasonality and trade turnover. The largest in terms of trade turnover was the Ishim Nikolskaya Fair. The major fairs also included the seasonal Tyumen Vasilyevskaya (January 1 — February 1) and two Kurgan fairs — Dmitrievskaya (November 23−29) and Rozhdestvenskaya (December 21−28).
Among the rural fairs, Obdorskaya (January 1−20) in the village of Obdorsky in the Berezovsky district (county) of Tobolsk province should be highlighted. Obdorskaya Fair was the largest foreign trade fair. The indigenous inhabitants of Siberia brought skins, mammoth bone and fish to it, while Russians brought bread, butter, tea, sugar, colored cloth, shawls, copper and iron products.
With the construction of the Yekaterinburg — Tyumen railway, the turnover of fairs in the south of the Tobolsk province increased, such as Mikhailovskaya (November 1−8) in the village of Slobodchikovsky in the Tarsky district, on the contrary, fairs in the north of the province (Surgut, Tobolsk and Obdorskaya) lost their former importance. In the villages there were wine and trading shops, their owners were the most ordinary peasants. The shops sold fabrics, tobacco, tea, sugar, sweets, sausages, bagels and sweets. Shopkeepers often bought goods from peasant commercial activities and sold them to fellow villagers.
At the beginning of the twentieth century in the cities, the retail store gave way to the store. Without disappearing altogether, the shop trade passed into the category of petty trade. The store trade is expanding. Shops with a certain specialization appeared: perfumeries, ready-made dresses, watchmakers, jewelry, etc. A certain operating mode was set. There was no trading on Sundays and holidays.
During the years of Soviet power, the main trading organization in the village was the district consumer union. Rural consumer cooperatives were established in the system of the regional consumer union. In addition, there were wholesale bases, procurement offices, school shops and transport offices — these organizations were designed to serve trade in rural areas.